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Rotor Technologies R220Y Fall Campaign
Project Type
Photography
Date
April 2023
Rugged Oak was asked to create a set of videos to reveal Rotor Technologies' brand-new autonomous helicopter prototype: the R220Y. Rotor Technologies is a groundbreaking autonomous helicopter company that aims to take pilots out of dangerous flying environments. The Rugged Oak team had the honor of being able to capture and present a first look at the future of autonomous flight.
Rugged Oak worked extensively with the Rotor team to carefully craft the messaging behind three videos, each with a different purpose. The content was created with the intention to both build more brand awareness and get current customers excited about Rotor's progress on their project. As the leader in the autonomous helicopter industry, Rotor wanted to convey this to their customers and show, not tell about, the advancements they were making in the space.
A set of three videos were created, along with hundreds of photos. Each video had a different purpose.