Rotor Technologies R550X Reveal Campaign

In November of 2023, we scrambled together to pull off one of the largest and fast-paced productions we'd ever taken on. When Rotor Technologies called on us to create the campaign for their new R500X prototype, we rallied to deliver. We collaborated with the Rotor team to rapidly plan and produce a set of videos and photography before the helicopter was sent to what was once known as HAI Heli-Expo, now Verticon. This meant that we only had a single day of production. Working with startups require us to move as quickly as the companies we serve. The project also required an expedited editing process to get the content into a press release only two days later. From the moment we woke up on production day, our team worked constantly for two days straight to get the project turned around on time, by editing in shifts. However, due to our extensive pre-production, we were able to release a cohesive, well-rounded set of photos of videos in time for the press-release. This campaign has represented Rotor Technologies in news outlets like Forbes, Fox, Vertical Mag, Aviation Week and Space Technology, and many more.