Hi, it’s nice to finally meet you! My name’s Isaac, and this is my company. Rugged Oak is a new video production company in Rhode Island that works with businesses that sell physical products online and help you develop sales messaging, make content, and distribute that content on social media platforms. But before we get into that, here’s how it all started:
When I was 10 years old I wanted to be a bird. I wished I could fly up into the trees to view the world from their perspective. Of course, I couldn’t transform myself into a bird (yet), but there were other ways of “getting up there.” I started putting cameras in the sky when I was 14 years old by putting my dad’s old GoPro on a remote-controlled glider that I built.
Later, when FPV (First Person View) drones hit the market, I was hooked! They gave me the ability to fly through the trees, just like birds could.
I loved flying drones so much that I wanted to turn the hobby into a career. I had seen other pilots on Instagram chasing cars with FPV drones, so I asked a couple of friends if I could chase their cars around and film them. To my surprise, they said yes, and they paid me!! This prompted me to buy a Sony A6400, and start filming cars “full time.” My filmmaking career had started.
After filming weddings for a year, I bought better gear and built a company focused on filming cars. However, I couldn’t really find my niche in the car industry. It was frustrating because I couldn’t figure out exactly how best to serve people using my skills. Now let’s jump into a time portal…
…aaaannnd here we are, in 2024. I’m about to graduate from the University of Rhode Island with a degree in Film/Media. Now, surrounded by like-minded people and new experiences, I was able to start tackling my big question. What is the most effective way for a company to use video, photo, and graphic content to sell their products? To try to figure this out, we looked at what other production companies and ad agencies did. Turns out, there’s a major flaw in the advertising-filmmaking industry: so many commercials are visually stunning, but lack the appropriate messaging to engage and convince consumers to buy the product. Standard “advertisements” like you’d see on TV or interrupting YouTube videos don’t convert well. Yet companies spend so many resources making these commercials. And for good reason - video is one of the most effective ways to convey messages, at least that’s what all the theory I learned in college taught me. Why do so many commercials fall flat then? Well, we figured it out, and it’s actually really simple. It’s not video as a format that’s the issue, it’s the content. My friends and I decided that we wanted to address this problem with our work.
Enter Rugged Oak - our mission is simple. We are a collective of passionate filmmakers in Rhode Island who work with companies that are passionate about the products they make. We work with you to craft the sales messaging, package that message into digital content (videos, photos, graphics), and help you distribute it on social media. Basically, we take the core elements of a video production company and marketing agency and wrap them up into one. This decreases your cost (since now you don’t have to hire two different companies), decreases your production time (less back and forth between a bunch of parties), and makes the entire process simple, easy, and quick. Decreased production time means more frequent press releases. More efficient spending means you have more money to put towards other elements of your business that count. Working with one company for your entire marketing pipeline creates coherency between each element of it.
This is where we are today. With a team of talented creatives, I am excited to work with companies that want to put their products in the hands of customers.
Thanks for reading! I look forward to learning all about your company.
~ Isaac
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