Rotor R220Y Concept

When Hector Xu approached us to create a media campaign for his new autonomous helicopter, our team jumped at the opportunity. When we started working with them, Rotor's media presence was composed of a few early stage photos. In collaboration with Rotor's marketing team, we worked to build Rotor's online presence by creating videos and photos, and by leveraging social media to build their platform. Over the course of two production days, our team filmed a massive pool of content that was used by Rotor over several years in press releases, advertisements, and branding media.

For their fall 2022 R220Y campaign, we created 3 videos. First was a short teaser, meant to feel stealthy and high tech.

The second video is meant as a trailer, to tell audiences to "look at this cool autonomous helicopter."

The third and final video is meant as a true product showcase.